Built a Market-Leading Team From a Blank Slate
From zero footprint to industry recognition — in just weeks.
When Supy launched into Australia, they had no team, no local talent network, and no time to waste. Within weeks of partnering with Sales HQ, they had a Country Manager onboard — who closed four multi-site deals within his first six weeks. We didn’t just hire — we helped build a winning market entry strategy.
About Supy
Supy is a fast-scaling procurement and back-of-house platform purpose-built for hospitality. Already making waves internationally, they needed a local team to unlock growth in Australia’s competitive foodservice tech space. Their reputation — and the success of their expansion — would hinge on getting the first hire right.
The challenge
Supy had been referred to us after an outstanding result with Deliverect. Their challenge: launch into Australia with a high-performing sales leader — fast.
What they needed:
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A senior commercial hire who could build the market from scratch
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Someone who could sell to large, multi-site hospitality groups
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A local recruiter who understood both the vertical and the talent landscape
Services Used:
STRENGTH IN NUMBERS
Business impact
Sales HQ helped Supy go from unknown entrant to high-impact player — with the hires, traction and structure to scale.
Major multi-site deals closed in six weeks
Strategic hires placed to kickstart growth
First meeting rejections — every pitch moved forward
Supy is now one of the most respected emerging names in hospitality tech — backed by a high-performance local team.
We placed Supy’s very first hire in Australia — a high-performing Country Manager with deep vertical experience, who hit the ground running.
“Everything went to demo or close — no rejections. Within six weeks, four multi-site deals were already closed. Sales HQ delivered a standout hire who’s been instrumental to our launch.”
- He had closed four large multi-site deals (two with over 40 locations)
- He advanced every meeting to demo or close — with zero rejections
- Supy had already greenlit a second hire to build on the early traction
We supported both hires and helped shape Supy’s early sales structure — becoming a trusted partner in their international expansion.
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
