PURATI
Two Business Development Managers
The First Hire, Then a Second a Year Later
One year after that first placement, Sales HQ recruited their second Business Development Manager to support increasing demand.
ABOUT PURATI
Purati is a specialist Australian lighting business providing innovative commercial lighting solutions across multiple industries.
They initially partnered with Sales HQ to recruit their first Business Development Manager as the business entered a new phase of growth.
The challenge
The company required someone capable of opening new markets while building long-term customer relationships in a competitive industry.
As their first dedicated BDM, the hire needed to create immediate commercial impact while supporting future expansion.
What the hire had to do:
- Open new markets
- Build long-term customer relationships
- Create commercial impact as the company’s first dedicated BDM
Services Used: permanent recruitment, targeted headhunting
The solution
Sales HQ completed a targeted headhunting campaign, identifying experienced lighting, electrical and commercial sales professionals before successfully placing Purati’s first Business Development Manager.
The results
- Successfully placed the company’s first BDM
- Established a long-term recruitment partnership
- One year later, placed a second Business Development Manager to support increasing demand
The second hire demonstrated the value of a recruitment partnership that grows alongside the business, rather than a one-off search.
The Results
Business impact
Purati went from no dedicated business development function to two BDMs — the second appointed a year after the first, as demand increased.
1
First BDM placed
2
BDMs now in the team
1 yr
From first hire to the second
