Charlotte Kwok

With almost seven years at Sales HQ, Charlotte Kwok is one of Australia’s most respected specialist recruiters in sales, tech, SaaS and digital. Known for her sharp insight and no-nonsense style, she is the person high-growth businesses call when a sales hire has to be right. What she is best known for is being relentless. She maps markets, approaches passive talent, follows every lead and keeps searching until she finds the right person. If the obvious candidates are not there, she goes deeper.

Her deepest specialism is hospitality technology, hotel technology, gaming technology, payments and payment hardware. Years of relationships in these markets have given her a wide network of sales professionals, commercial leaders and industry contacts across Australia. She understands the vendor landscape, competing solutions, customer segments, sales cycles and which backgrounds move successfully between businesses. That is how she reaches high performers already working for competitors or adjacent technology providers, people who never appear through a job ad.

Speaking with candidates and businesses in these sectors every day gives her a current read on the talent market: what competitors pay, realistic salary and OTE, commission structures, what top performers earn, where talent is moving, why people leave, what makes them stay, and what it takes to convince a high performer to move when they are not looking.

Charlotte started in health and fitness before recruitment. Managing revenue, people and pressure from the ground up is where her commercial instincts come from. She doesn’t recruit from the sidelines. She thinks commercially, and she knows what makes a salesperson successful. She has placed SDRs, BDMs, Account Executives, Account Managers, Sales Managers, Partnership Leads and Commercial Directors across startups, scaleups and global brands, helping those businesses build and expand commercial teams across Australia. She is also a trusted coach to salespeople ready for the next step. For businesses in hospitality, hotels, gaming or payments, she brings deep market knowledge and direct access to the people already selling to their customers.