1 Interview. 1 Hire. A Whole New Market Opened.
When a critical sales hire stalled, Madison Group turned to Sales HQ.
One interview later, the right person was hired — and the business unlocked national expansion.
About MADISON GROUP
Madison Group is a fast-growing supplier of technical products servicing the construction and engineering sectors across Australia.
Known for product quality, service reliability, and deep technical expertise, the business works with major clients across infrastructure, commercial, and industrial projects nationwide.
As the business expanded, finding sales talent that could combine technical understanding with commercial capability became essential.
The challenge
Madison Group had been actively trying to hire a technical sales representative, but weeks of advertising produced no suitable candidates.
The role required a rare blend of skills:
Strong technical product knowledge
The ability to sell into construction and engineering environments
Confidence engaging senior decision-makers
Commercial drive to open new territory
The job ad wasn’t reaching the right market, and internal hiring efforts stalled. With growth plans on hold, Madison Group needed a fast, precise recruitment solution.
Services Used:
STRENGTH IN NUMBERS
Business impact
Sales HQ moved quickly and decisively.
The first candidate interviewed was hired immediately
4 candidates assessed
2 hires completed
What Changed
For Madison Group, the impact was immediate.
The successful hire gave the business confidence in both the role and the recruitment process. With the right person in place, Madison Group was able to move beyond stabilisation and focus on growth.
Within weeks, the business expanded its footprint into Brisbane, using the same recruitment approach to support national growth.
“After weeks of nothing, Sales HQ gave us what we needed in one shot. We made a hire off the first interview and now we’re expanding nationally.”
- A high-impact technical sales hire after weeks of stalled internal recruitment
- Confidence in the recruitment process after the first interview
- Momentum that led directly to a second hire
- Expansion into a new geographic market
- A scalable approach to future sales recruitment
