FLCK
The First Sales Hire
A Beverage Start-up, Built From Scratch
Sales HQ secured FLCK’s first sales professional — someone who could open accounts, represent the brand, and lay the groundwork for a future sales team.
ABOUT FLCK
FLCK is an innovative Australian functional beverage start-up focused on bringing a unique product to market within the rapidly growing health and wellness drinks sector.
As an early-stage business, FLCK required its first sales hire to introduce the brand nationally, build customer relationships and establish a commercial presence across Australia.
The challenge
FLCK needed someone capable of wearing multiple hats. Finding a candidate with both entrepreneurial drive and proven business development experience proved difficult through traditional recruitment methods.
The successful candidate had to:
- Build sales from scratch
- Open new accounts
- Represent the brand professionally
- Create the foundations for a future sales team
Services Used: permanent recruitment, targeted headhunting
The solution
Sales HQ conducted a targeted search of experienced FMCG and beverage sales professionals with start-up and new-business experience.
After extensive headhunting and qualification, we secured a candidate capable of building the commercial function while supporting the company’s long-term growth plans.
The results
- Successfully recruited FLCK’s first sales professional
- Established the commercial foundations for national growth
- Positioned the business to build a larger sales team as market presence increases
Following continued growth across Australia, the business is now preparing for expansion into the United States.
The Results
Business impact
FLCK went from no commercial hire to a salesperson who can open the market — and a platform for the next stage of growth, including a planned US expansion.
1
First sales professional placed
1
Commercial function established
US
Expansion now being prepared
