COSMOPOLITAN BAKERY
The First Sales Manager
A Sales Function Built From Scratch
Sales HQ completed a targeted headhunting campaign and placed the company’s first Sales Manager.
ABOUT COSMOPOLITAN BAKERY
Cosmopolitan Bakery is a long-established Australian bakery business supplying quality baked products into foodservice, wholesale and commercial customers.
Built over more than 50 years as a family business, the company had grown through reputation and long-standing customer relationships. As it entered a new phase of growth, leadership decided the time had come to establish its first dedicated sales function.
The challenge
Hiring a company’s first salesperson is one of the most important recruitment decisions a growing business can make.
With limited internal time and resources, the business wanted experts to identify, qualify and present the right candidates rather than relying on advertising alone.
The successful candidate needed to:
- Build a sales function from the ground up
- Generate new business while developing sales processes
- Fit the culture of a long-established family business
- Have experience selling into foodservice and wholesale markets
Services Used: permanent recruitment, targeted headhunting
The solution
Sales HQ completed a targeted headhunting campaign focused on experienced sales professionals within FMCG, foodservice and wholesale distribution.
Through market mapping, candidate screening and qualification, we identified a shortlist of high-quality candidates before successfully placing the company’s first Sales Manager.
The results
- Successfully placed Cosmopolitan Bakery’s first Sales Manager
- Enabled the business to establish a dedicated sales function
- Built a recruitment partnership for future growth
Following the success of the initial placement, discussions are already underway around expanding the commercial team as the business continues to grow.
The Results
Business impact
A business that had never had a dedicated salesperson now has a Sales Manager in seat, and a partner for the next commercial hire.
1
First Sales Manager placed
50+
Years of family business now with a sales function
1
Dedicated sales function established
